Love. A four letter with a thousand different meanings. In most cases, its friendship or family. That is the most honest and wonderful love anyone could have. Then there's the boyfriend/girlfriend love. In what I see around me, people say it just to put it out there. That's the worst type of love. Love should be used when some part of you will always love whoever you're saying it too. To me, love shouldn't be thrown around. It takes time, patience, understanding. It just doesn't happen because you want it to.
If you don't make the effort love won't make the effort.