Consumerbehavior Stories

Consumer behavior is influenced by a variety of factors. Cultural Factors: Culture, subculture, and social class shape consumer preferences and purchasing habits. Values...

The psychology of color in marketing is key-it shapes how consumers see brands, affects what they buy, and builds brand identity

This article explores strategies for engaging new audiences in the burgeoning sports betting market, examining their unique preferences, potential barriers, and effectiv...

The dishwashing detergent market is experiencing a surge, with a projected growth rate exceeding 6%. This growth is fueled by factors like rising hygiene awareness, conv...