Although water covers 70% area of Earth and it is the most necessary element for the survival, yet it is not available in abundance for drinking. Thus, Bailley turns out to be supplying high quality drinking water across India since its launch in 1993. Bailley packaged water is bottled in 52 state-of-the-art plants across India. Targeting various category of consumers & occasions, Bailey Water Bottle is satisfying their needs. There is increasing presence of packaged drinking water brands across India, but the leading competitors of Bailley are the Bisleri, Foster's, Icelings and Aquafina among others.