High-performing formulas that deliver results Even the best ingredients can fall flat when they're not in the right combination and proportions. Our formulas are seriously high-performing and loved by our community of hair-worshipping customers. Ingredients that nourish An over-arching objective for all our work is to maximize health. We care deeply about our bodies and the planet and choose consciously to ensure we only use nourishing ingredients and clearly stay away from those that may lead to damage.