"21 BY 72" is a prestigious event featuring over 125 startups from around the world, with a focus on nurturing the startup ecosystem. National and international investors, venture capital funds, angel networks, and entrepreneurs converge to interact with these startup founders. Seasons 1 & 2 saw participation from over 700 startup founders, 100 venture capital funds, 20 angel networks, and an audience exceeding 20,000.

The event's name, "21 BY 72," corresponds to the longitude and latitude of Surat, known as the City of Sun, where the event is proudly represented by the Ivy Growth Associates team. Surat, one of the fastest-growing cities globally and among India's first smart cities, serves as an ideal location. Its emergence as a thriving hub for SaaS startups, coupled with its proximity to major business centers like Ahmedabad and Mumbai, makes it a strategic choice. Surat's rapid growth, wealth, and burgeoning startup ecosystem further bolster its appeal.

In homage to the visionary mantra of Honorable Prime Minister Shri Narendra Modi ji - "Let's Innovate for India, Innovate from India" - the event encourages startup founders to think globally. The mission is to not only foster entrepreneurship within Surat but also to propel it onto the global stage. Every day, the team is motivated by the goal of transforming Surat into a prominent global startup hub by nurturing and spreading entrepreneurship across India.