In  this,  his  first  of  many  books  to  come,  Bert  Dil  takes  on  a  topic  few  are  willing  to  recognise,  even  fewer  are  willing  to  acknowledge  and  the  least  are  willing  to  tackle  or  discuss:  Incompetence  in  the  workplace.
In  doing  so, Dil  presents  a  revolutionary  openness  and  vulnerability,  for  making  any  workplace  more  open  and  accepting  of  faults  in  both  the  organisation  and  its  employees.
Dil  shares  the  heart-breaking  story  of  Dogun  Der,  a  frequently  misunderstood  and  undervalued  manager  searching  to  overcome  his  self-admitted  lack  of  competence  in  people  skills.  Through  a  series  of  peaks  and  ravines  that  take  him  from  triumph  to  dejection,  Dogun  discovers  that  his  incompetence  in  people  skills  will  repeatedly  cause  him  anxiety  and  disappointment  at  work.  His  ultimate  discovery  is  that  the  both  the  unconscious  and  conscious  incompetencies  of  the  organisations  and  their  leaders  are  having  as  much,  if  not  more  impact,  on  the  consequences  of  his  lack  of  corporate  political  astuteness.
Dogun's  story  shares  the  lessons  learnt,  that  take  him  from  Unconscious  Incompetence  to  Conscious  Incompetence  in  his  striving  for  Conscious  Competence.  These  lessons  are  learnt  from  the  well  grassed  fields  of  school  to  the  dusty  plains  of  a  foreign  country,  to  the  paved  walkways  of  university  and  onto  legalised  modern-day  slavery,  from  cultures  and  governance  structures  of  a  100  year  old  company  to  new  and  youthfully  vibrant  companies  and  finally  a  barely  new  company  with  little  or  no  corporate  governance  structures.  Dogun  is  forced  into  introspection  and  self-analysis  to  help  in  his  quest  for  the  ultimate  state  of  Unconscious  Competence