Superpals® is an in-universe company owned by Maya. Their current lineup include CBeebies' own My Pal Mister Maker™ based on the series of the same name, one of the Junior Adventurers by Humongous Entertainment, My Pal Pajama Sam™ from the eponymous series, two interactive friends from the Wheel of Fortune series, My Pal Pat™ and My Pal Vanna™ and the newly-introduced My Pal Alex™ of the Jeopardy! series. A notable interactive friend that never made it to production is My Pal Sparky from the Family Feud series.