Bullwrinkle is a young Shar-Pei dog with an old soul. When Bullwrinkle's curiosity and love for adventure get the best of him, he finds himself in funny situations that teach him valuable lessons. He has a heart of gold and a large funny, expressive, and mischievous personality. Kids enjoy his awkwardness in approaching most situations, because Bullwrinkle is a kid, too!

He is the lead character in each story while he introduces you to new faces and characters that are each unique and charming in their own way.  Bullwrinkle is usually the victim of his own actions as his adventures can lead him into trouble. He is a funny, playful and a mischievous 6-year-old. He is expressive, a risk taker, and a bit of a show off. Bullwrinkle loves his family and friends. He's the kind of dog that kids would love to have as a friend!