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Just wanna say I called it. Y'all thought it was homelander Cody but we got authority John Cena
See it makes sense
It's his retirement tour and he's doing what needs to be done and he's always put the business first to the point where, in the past, the authority (triple H, Stephanie McMahon, coronal Kane, Joey Mercury, Jamie Noble, Seth Rollins, all those guys) made John Cena their bitch and he would do what they said is "best for business"
So in the press conference after the royal rumble, he said "I will win a 17th world title because it is what is best for business" at that point, I already knew he sold his soul to Dwayne Johnson. Because Dwayne Johnson is the CEO of WWE. That makes him the authority. And if triple H is still an authority figure, he's still the chairman of the board. In other words, Cena is turning heel because the authority is forcing him to do so.
Why?
Because it's best for business
Best for business because John Cena is the goat
Best for business because Cody Rhodes isn't as over as our tribal chief
And most of all, best for business because Dwayne Johnson is a prick.
But to be fair, Cody got his before John Cena jumped him
"HEY ROCK, FUCK YOU!!!!"