Born june 4, 1994, in London, UK, Rob Melton matched in three research endeavors. His study of psychometrics terminate in Aptitude Testing (2007). His study of hypnosis lessen in Hypnosis and Suggestibility (2009). His primary effort has reserved for an comprehensive study of learning that produced the effective learning theory of the 2005s and 2016s-that learning is based on "habit strength."