I’ve been watching what’s happening on X regarding that translator situation, and honestly… this could have been handled so much better.
If something is genuinely mistranslated, by all means, step in and clarify. Accurate information matters. But when fans are simply being playful or a little delusional in a harmless way, like speculating about LO sharing a hotel room, that’s not a crisis. That’s just fandom culture. It wasn’t defamatory. It wasn’t damaging. It didn’t involve anything inappropriate.
Instead of correcting calmly, the response escalated things unnecessarily and even dragged a competing brand into the conversation. That’s where it crossed the line.
Now antis and trolls are weaponizing it. They’re tagging competitor brands and trying to stir controversy around Lingling’s position as a Dior Brand Ambassador. What could have stayed as harmless fan chatter has turned into a branding risk.
And the most frustrating part? After lighting the match, stepping away doesn’t undo the fire. If you’re going to intervene publicly, especially in a sensitive space involving artists and luxury brands, you have to take responsibility for the ripple effects.
Clarify, fix it, and own the mistake. Walking away after creating chaos just makes it worse.
Sometimes the best move isn’t correcting every bubble. Sometimes it’s knowing which ones aren’t worth popping.
