@Meadow-of-dandelions well I’m not 100% sure about anything and obviously there’s no one-size-fits-all way to look for colleges, but definitely look into what program you’d be interested in - what majors would you like, what career do you want to pursue?
Then I’d say also consider location - where in the country or even out of the country, big city, small town, etc. And if price is a factor then look into how expensive the programs are and/or any financial aid or scholarships.
Another important thing to consider is sports or extracurriculars/clubs. I’m a swimmer, I want to get recruited, so I’m looking for schools where I’ll fit well in the swim program. If you don’t play sports but say, do theater, you might look into schools where you could be part of performing arts (even if that’s not going to be your major).
I can reply again if I think of anything else I forgot XD