As the Managing Director of Julia Sophistique Pty Ltd, Mrs Ornig runs all vital business operations. This includes negotiating, managing and establishing contracts with sub-contractors and new authors.
Over-views all submissions from new authors and graphic designers.
Manages the production cycle of new digital books: formatting, marketing and selling digital books online. Administers and manages the required maintenance of the company's websites and their content. 
Develops the company's business and marketing strategy. Builds new business connections and social presence online.