We should live our values to the fullest each and every moment so that our very existence becomes a "protest" against all that is truly evil and pernicious in the world.
We need to recognize that morals are not abstractions, but, rather, as real as anything in the physical world, for if our ideas do not take shape at every second of our being, they won't amount to much of anything.
Ethics are as real as the air we breathe, and when we live accordingly, we transform the world into the place it needs to be - a place in which it is healthy for everyone, and not just a select few.
But, hey, don't take my word for it. Think it through for yourselves and you will discover where you stand in the grand scheme of things. Which side of history do you want to be on? It's entirely up to you...