Great characters and an emotional connection with them. Boldness of ideas. A story that hooks and grips you from beginning to end. Writers that bring something fresh and unusual to an archetype or genre. Dialogue that sparkles and feels authentic. Stories I've never heard before. Perspectives I've never seen before. Narratives with a sense of dynamic structure and momentum. Stories which are passionately told and emotionally bold. Ideas that show a sense of ambition and intelligence in the writer. That is something Turns me on!!