According to the ancient Indian scriptures, Prāna (in Sanskrit: प्राण) is the universal life force that permeates the cosmos, absorbed by living beings through the air they breathe.

Nobody can live without Prana. We believe that breathing fresh and clean air should be everyone's basic right. Therefore, our mission is to provide high quality - yet affordable -, anti-pollution solutions, protecting you and your loved ones from the life-threatening effects of polluted air.