After finding success as a personal trainer, Scott Capelin opened his first small business. It was the perfect marriage of two passions. He loved helping his clients reach their goals and building relationships with them, but he also immensely enjoyed the more analytical business side of things. Now, two decades later, Scott's passions for health, fitness, and business have resulted in building and selling ten health clubs and two beauty salons-one of which is a four-time recipient of Salon of the Year at the Australian Beauty Industry Awards.

Throughout his many years as a personal trainer and health and fitness coach, he has realized that while a majority of his clients come to lose weight, their real goal runs much deeper. He is able to get their exercise down and nutrition in check but, what's more, through health and fitness he is giving them a vehicle to improve their life and self-image. Scott Capelin understands that when you help people feel better about themselves, they're going to be able to make better decisions regarding every aspect of their life because they've been empowered to do so. That's why the success of Scott's businesses are due, in part, to the emphasis he puts on relationship building.

Through getting to know his clients and helping them escape the confinement of their thoughts, he can better figure out what they'll need to succeed and reach their goals. As a trainer, if one is approaching their clients without getting to know their lifestyle their strategy will be lacking. In the world of health and fitness, people have a million and one options. It's through the power of relationships that keep a health club running-they help to build a steady stream of revenue and referrals and, therefore, more business and increased retention.
  • Sydney, Australia
  • JoinedMarch 4, 2021



Stories by Scott Capelin
Heart Rate Variability by ScottCapelin_
Heart Rate Variability
Scott Capelin shares his professional opinion on heart rate variability.
ranking #993 in wellness See all rankings
The Effects of Exercise on Chronic Inflammation by ScottCapelin_
The Effects of Exercise on Chronic...
Scott Capelin shares his professional opinion on exercise and chronic inflammation.
ranking #454 in sydney See all rankings
Wanting More Energy in the Morning by ScottCapelin_
Wanting More Energy in the Morning
Scott Capelin shares his professional opinion on wanting more energy in the morning.
ranking #967 in sydney See all rankings