I have always been concerned about the high cost of college textbooks since publishing my first textbook in 1993. The problem has only gotten worse over the past three decades as publishers merged and competition was stifled. I published an article in a peer-reviewed academic journal more than a decade ago on the subject, detailing the reasons and possible solutions relating to curbing high textbook costs, including some government efforts at regulation that came to naught. (See “Legislating Relief for the High Cost of College Textbooks: a Brief Analysis of the Current Law and its implication for Students, Faculty and the Publishing Industry” Journal of Legal Studies in Business, Vol. 15 (2009).)
A major consideration for me in selecting my current textbook publisher, Textbook Media Press, was their willingness to offer quality textbooks at a fraction of their competitor' prices. Consequently, the third editions of my Business Law: An Introduction (1st. edition originally published by Irwin/Mirror Press and then McGraw-Hill) is currently selling from $39.95 to $64.95 in various print and electronic versions( (C) 2020). And my more comprehensive Business Law and the Legal Environment of Business, Third Edition, is selling from $39.95 - $74.95 in a variety of online and print versions (C) 2017). A companion textbook for use in short-courses, HR training and as a supplement to all traditional business law/legal environment courses, A Primer on Immigration Law and Compliance, sells for the unheard of price from a major textbook publisher of $5.95 - $11.95 in either eBook or paperback versions ((C) 2019). All include instructors’ manuals and test banks. In comparison, the competing textbooks most widely used in colleges and universities for business law and legal environment courses sell for around $250. Alas, the low price precludes the use of armies of sales representatives to personally push my titles to colleagues who adopt them largely through word of mouth.