Describe the target market.
The target market determines the amount of product can be sold and to whom it can be sold to. Considering the fact that this product subjects to the youth of the country, it is adhered that most of it would be consumed by them. Not most adults like eating sugary confectionary because of countless reasons; that of it being unhealthy to their aging body. For instance; a nearby shop is selling Macaroons. A group of children are passing by as well as a couple. The Group of children is more likely to be attracted to the macaroons due to its variety of colour and would more likely want to purchase it, to get a taste at it. This is a primary example of a factor influencing demand, which is ‘’Taste and Fashion’’. Rather than the couple would notice it and walk away, thinking that it’s just junk food and has nothing positive in being consumed. Youth are more likely to be engrossed to junk food instead of Healthy food because they are more ‘attractive’ to them.
