The world we live in. It's so... Wondrous. Mysterious. Even magical. No... No no no.. Not that world. I meant this one. The smartphone. Each system and program app is it's own little planet of perfect. Technology. All providing services so necessary, so crucial, so unbelievably profound. Look who just sent me a text! Addie McCallister? It must be a mistake. Or a joke. Or a scam! Don't send her your social security number. She's right there! That's our user, Alex. And, like every freshman in high school, his whole life, everything, revolves around his phone. And, because the pace of life gets, faster and faster... Phones down in five. And attention spans get shorter and shorter... And... You're probably not even listening to me right now