"I've made some things for you, Constant Reader; you see them laid out before you in the moonlight. But before you look at the little handcrafted treasures I have for sale, let's talk about them for a bit, shall we? It won't take long. Here, sit down beside me. And do come a little closer. I don't bite.
Except ... we've known each other for a very long time, and I suspect you know that's not entirely true. Is it?
That's enough talk. Perhaps you'd like to buy something,now, yes? Everything you see is handcrafted, and while I love each and every item, I am happy to sell them, because I've made them especially for you. Feel free to examine them, but please be careful. 
The best of them have teeth."
(Stephen King)