Brand Admiration: Building a Business People Love, by C.W. Park, was released (Wiley). For his work in marketing and consumer research, C.W. Park has published multiple articles in renowned journals such as the Journal of Marketing Research, Consumer Research, and the Journal of Marketing.



He sat on the editorial boards of the Journal of Marketing and the Journal of Consumer Psychology from 2008 to 2012.



C.W Park serves as the director of the Global Branding Center. At the University of Pittsburgh's Katz School of Business, C.W. Park served as an Albert Wesley Frey Distinguished Professor of Marketing.