Dwayne, having a passion for the clothing industry, pursued his interest and started his own label (Jam Hoopwear), which was distributed nationally through KMART kids wear for 2 years. After success in that area and growing interests in other areas such as entertainment, Dwayne went on to expand the clothing business to include labels such as FUBU and Willie Esco. Shortly thereafter, he began to expand into the touring business. His contacts extend from the U.S. and the largest talent agencies and managers in the nation all the way back to Australia where all agree his business acumen is second to none.