Beginning in 1940, Spam sponsored George Burns and Gracie Allen on their radio program.[54]
During WWII, Spam was not only eaten but was also incorporated into many other aspects of the war (grease for guns, can for scrap metal, etc.); it was so prominent that Uncle Sam was nicknamed "Uncle Spam".[55]Other terms influenced by the product’s name include the European invasion fleet, or the "Spam Fleet". Furthermore, the United Service Organizations (USO) toured the "Spam Circuit".[11]
In the United States in the aftermath of World War II, a troupe of former servicewomen was assembled by Hormel Foods to promote Spam from coast to coast. The group was known as the Hormel Girls and associated the food with being patriotic. In 1948, two years after its formation, the troupe had grown to 60 women with 16 forming an orchestra. The show went on to become a radio program where the main selling point was Spam. The Hormel Girls were disbanded in 1953.[56]
Spam gained a reputation in the United Kingdom and the United States as a poverty food. The image of Spam as a low cost meat product gave rise to the Scottish colloquial term "Spam valley" to describe certain affluent housing areas where residents appear to be wealthy but in reality may be living at poverty levels.[57]
Spam was featured in an iconic 1970 Monty Python sketch called "Spam".[7] Set in a café which only served dishes containing Spam, including "egg and Spam, egg bacon and Spam, Spam egg sausage and Spam, Spam egg Spam Spam bacon and Spam ",[58] the piece also featured a companion song. By the 1990s, Spam's perceived ubiquity led to its name being adopted for unsolicited electronic messages, especially spam email.[59] Because of its use in a line of a song in Monty Python and the Holy Grail, the title of the musical version of the film became Spamalot.
Spam is