Edd Stanton Sparkles began his journey in the gaming world in 2009, diving headfirst into the thriving gaming montage scene. Fueled by his passion, he founded Sparkles Productions, a dedicated editing team that soon made waves with its first viral hit, "Can't Be Touched by Sorry," achieving an impressive 1.5 million views. This success attracted a talented group of editors who collaborated on intricate montages that took months to perfect, showcasing the artistry of gaming storytelling.

As the gaming montage community started to fade, Edd Stanton Sparkles discovered a new opportunity with the release of Counter-Strike: Global Offensive (CS). Inspired by the game's potential for cinematic content, he began creating mini montages and unique gameplay videos, sharing them daily on his YouTube channel. His creative approach resonated with viewers, especially his iconic "ninja defuses," which earned him widespread recognition and inspired the ninja logo that represents his brand.