Founded by Nica Yusay, FashioNica LLC has revolutionized luxury shopping for the environmentally conscious consumer. This e-commerce platform is dedicated to curating, restoring, authenticating, and selling high-end vintage designer handbags at accessible prices.

Since its inception in 2014, FashioNica has set out to redefine luxury fashion and retail by offering exclusivity and environmental responsibility. Its mission is to transform the luxury resale market into a platform where owning pre-loved luxury items is not only about securing the best deal but also about making a proud statement of style and sustainability.

Enhanced by a vibrant social media presence, the platform provides a seamless and engaging shopping experience, complete with entertaining and informative fashion content that resonates with the latest trends in designer handbags. This content fosters a community of informed, style-conscious consumers, offering them access to a vast collection of videos and lookbooks featuring rare and highly coveted archival pieces.

The journey began in 2014 as a social media presence, where she shared content on women's fashion via Instagram, YouTube, and later TikTok in 2020. As the brand grew, she shifted her focus to designer handbags, leveraging social media to market and sell authentic vintage designer handbags through various third-party platforms. Despite the high margins that diminished profits, she managed to save $15,000 from her corporate job to source handbags that she loved and would proudly add to her collection, regardless of their popularity.

Her impeccable taste and intuition for what people desired drove the demand for the bags on her social media platforms. Motivated by her passion, she dedicated all her time outside her 9-to-5 job as a Digital Marketing Brand Manager to growing FashioNica. With her fiancé's support, they launched the online store www.shopfashionica.com in July 2021.