The world we live in. It's so wondrous, mysterious, even magical. No. No, not that world.
I meant this one.
The smartphone.
Each system and program and app is its own little planet of perfect technology, all providing services so necessary, so crucial, so unbelievably profound.
"Look who just sent me a text."
"Addie McAllister?"
"Must be a mistake. Or a joke. Or a scam. Don't send her your Social Security number."
"Dude. She's right there."
That's our user, Alex. And, like every freshman in high school, his whole life, everything, revolves around his phone. And, as the pace of life gets faster and faster... 
Phones down in five.
And attention spans get shorter and shorter and...
You're probably not even listening to me right now. Who has the time to type out actual words? And that's where we come in, the most important invention in the history of communication...
Emojis.