Generational Equity, founded two decades ago by Dr. John Binkley and his son Ryan Binkley, who currently presides as President and CEO, operates from its base in Richardson, Texas. This year, the firm is celebrating its 20th anniversary, a testament to its enduring presence and impact in the business advisory domain. With a robust team of over 350 professionals spread across 16 offices in North America, Generational has established itself as a pivotal player in guiding middle-market companies through complex business transitions.

The company is a central part of the Generational Group, encompassing several specialized divisions, including Generational Capital Markets, Generational Wealth Advisors, Generational Consulting Group, and DealForce. Together, these divisions provide comprehensive services that cater to various aspects of business growth and transitions, such as mergers and acquisitions, strategic growth consultancy, wealth management, and digital transformations to improve business processes.

Generational Equity has built an impressive track record, highlighted by its expansive network, which includes over 28,000 potential buyers and a history of more than 1,600 successful transactions. The firm's exceptional performance in facilitating mergers and acquisitions has earned it numerous accolades, including repeated honors as Investment Banking Firm of the Year and Valuation Firm of the Year from the M&A Advisor and being named USA Investment Bank of the Year by the Global M&A Network.

The company's approach is deeply rooted in a philosophy that prioritizes the needs and objectives of business owners. It is driven by a commitment to integrity, transparency, and diligence, ensuring that all clients are treated with the utmost respect and that their business goals are meticulously addressed. This client-centric approach is integral to the firm's operations and success.