I don't know if anyone else started this campaign, but I am. This project is to encourage authors to make their characters and stories relatable, not to make their characters seem perfect. I understand the whole pot might not be relatable, but at least the main character. My main account: @bookwormsarah.
Official sticker: http://i.imgur.com/zPteevO.png by @dcrktimes
Promotion account: @Project_promotion