Advertisements are so weird...like, I got a car ad for Volvo, not knowing what to expect:
They give you a long story about a man and a woman, pregnant, in love. Throughout the whole ad, the man and his mother are on a phone call, discussing the future child, who he believes will be a girl. It gets you all attached to these people, showing the life of their daughter as the three progress through life, the tough times, the great times, the whole shebang. Then, A CAR SWOOPS IN TOWARDS THE MOTHER. SCREEN GOES BLACK. HOSPITAL.
"Sometimes the moments that never happen are the most important ones."
Then it is revealed that the car, the safest Volvo car to have been made, never hit the mother. DID I JUST GET FREE TRAUMA FOR A CAR AD?!