In simple terms, is everything on your site that you have control over – elements like your content, page structure and loading speed.
Off-page SEO, on the other hand, has more to do with establishing a relationship with your visitors and. It encompasses social media mentions, backlinks and other elements that generate more exposure for your site.
Wondering which is more important? That's a trick question because both are necessary for maximizing your site's search visibility.
A hypothetical website with stunning on-page SEO but nothing in the way of off-page SEO will pale in comparison to a f that's covered all its bases. Thus, to get your website to outshine your competitors, it's crucial that you incorporate both on-page and off-page SEO into your content strategy.
On-Page SEO
On-page SEO is the easier of the two to understand. As previously mentioned, this branch of search engine optimization includes everything on your web page that can affect its ranking in search engine results, like:
Page copyDesign and layoutMeta tagsSchemaInternal and external links
Generally speaking, you can tweak these elements to adjust for changes in search engine algorithms and user behavior. For example, you can add an outbound link to a relevant,, or include social share buttons to make a page more shareable.
Don't be mistaken, though: There is no single hack to enhancing your website's on-page SEO and making it.
Rather, the best way to think of your on-page SEO efforts is in terms of value-add to your target audience. What kind of content is your target user looking for? What details make it a better resource? Instead of taking shortcuts, aim to that satisfies some kind of user need. That might be, for instance, producing an in-depth guide that answers common questions about a product.
Beyond creating resourceful content, there are plenty of other techniques for enhancing your site's on-page SEO – below are just a few.
1. Write Relevant and Enticing Metadata
Meta titles, also known as title tags, are the first things readers see on a s after typing in their query, followed closely by meta descriptions. These two pieces of information, known as , communicate to users why they should click on your site (as opposed to the others listed) by describing what your page is about and how it can help them find what they're looking for.
Here's an example:
SEOblog's homepage ranks highly for the phrase "seo news blog". Many reasons factor into this, of course – it's not just metadata alone that determines a page's rank – but the meta title and description play an important role. They clearly convey how SEOblog is relevant to the user's query about SEO news by incorporating part of the target keyword ("SEO news") and related words like "tips, resources and trends."
You can optimize your page's metadata by including your keywords and keeping them within the prescribed character length: 60 characters for titles and 160 for meta descriptions. Remember that these elements are competing with other websites', so it's in your best interest to be creative and avoid being generic. Consider taking a page out of SEOblog's book and phrasing your meta description in an actionable way.
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Difference between on-page vs off page seo
RandomOn-Page SEO On-page SEO is the easier of the two to understand. As previously mentioned, this branch of search engine optimization includes everything on your web page that can affect its ranking in search engine results, like: Page copy Design and...
