PR Report on Media Analysis by Top Pr Agencies in India - ICCPL

This report provides information obtained through media analysis, regarding the news trends across 8 major publications in the country. This report will pay particular attention to the news trends from March 15th to April 30th 2021, when the country was reeling under a heavy pandemic. These observations do have limitations that will be noted and are based on a total number of stories categorised by different sectors. India is experiencing a devastating wave Of COVID-19. The spread of COVID-19 in India was initially characterized by fewer cases and lower case fatality rates compared with numbers in many developed countries, primarily due to a stringent lockdown and a demographic dividend. However, economic constraints forced a staggering lockdown exit strategy, resulting in a spike in COVID-19 cases. This factor, coupled with low spending on health as a percentage of gross domestic product (GDP), created mayhem because of inadequate numbers of hospital beds and ventilators and a lack of medical personnel, especially in the public health sector. Nevertheless, technological advances, supported by a strong research base, helped contain the damage resulting from the pandemic. In the second wave of COVID-19, India has lost 269 doctors so far while another 748 had died in the first wave itself. The second wave of the pandemic in the country has led to a short-term setback mostly affecting the blue-collar jobs and the gig or temporary workers especially in the retail, hospitality, and aviation and construction industry. For more info, you may visit: https://www.iccpl.in/services.php