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Chapter 20: Collaboration

With many types of beverages entering the market, many commercials began to appear one after another, displaying their medicinal benefits, the use of first rate tea leaves with freshly squeezed fruit juice, or even using flavours from overseas. Their slogans would usually have 'Foreign aristocrat's favourite drink', or 'XX nobility only beverages' etc.

The company where Su Le works at was called BaiSheng Beverages Ltd and all its products were traditional tea based drinks. Also, the company slogan was 'Local－Have a taste of the people's livelihood, have a taste of BaiSheng.'

From Su Le's point of view, using that slogan for advertisement would be more impactful compared to 'XX nobility favourite beverages' because many people cared not about nobility and was likely to know the lifestyle of a duke, or earl anyway. To them, what's more important would be the taste, the price, and whether it would suit them. And that's why there would definitely be more people drinking green tea than coffee beverages.

BaiSheng's positioning was pretty good so their market share in the beverage market was stable. Even though they could not be compared to the larger companies, they were not unreputable either.

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Working in BaiSheng Ltd, Su Le had been trying to understand its marketing style and the production process. She would even occasionally run into her short and stout boss. Her days can be considered as pretty good.

"Su Le, can you check the data from this report and then rewrite to another document? Please print a copy of the document and hand it in to the executive manager," A colleague handed a file to Su Le and she flipped through it. Then she took out a pen from the stationery holder and marked the document, "Isn't the executive manager on a business trip?"

"I heard that the contract has already been signed," the colleague shrugged, "Who knows what happened."

The executive manager whom they were talking about was the woman who interviewed Su Le. Su Le smacked her lips. That woman was indeed capable. Previously, the vice chief executive went to get the contract, but were unsuccessful even after a month of discussion, but that woman was able to get the contract within two weeks! She is the role model of us women, the best of the best.

After a careful inspection, Su Le discovered that the data was incorrect. She frowned. This report was going to be used in the evaluation of the market, how could such an error occur? After re-typing the file, Su Le stood up and went to the executive manager's office and lightly knocked on the door twice.

"Come in."

When Su Le entered, she saw Jiang Ting who didn't seem to be doing anything important and she passed the file to Jiang Ting, "Executive Jiang, this is the branch's market report."

"Ah, Su Le?" Jiang Ting massaged her forehead. It appears she was in low spirits. She took the report and scanned through it, "You have been working here for a month alright, have you gotten used to it?"

"Yes," Su Le saw that Jiang Ting wasn't in good spirits so she asked, "Executive Jiang, would you like someone to bring you a cup of coffee?"

"No need," Jiang Ting said as she took a file out from the drawers, "The company is planning to collaborate with JinChu corporation. What are your thoughts?"

"JinChu?" Su Le was surprised, "Isn't JinChu a technology and commercial planning company, why are we collaborating with them?" Also, isn't Wei Chu the boss of that company?

"We're just reaping benefits from each other," Jiang Ting laughed, "JinChu will be creating a plan of the market and an advertisement for us free of charge and in return their logo will be on our products."