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last updated January 2, 2023
HOW LONG SHOULD A BLOG POST BE? IDEAL LENGTH FOR 2023
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How long should a blog post be? It’s an important and common question because a lot of new bloggers aren’t sure whether it’s better to write longer or shorter blog posts.
In this article, we’ll talk about the ideal blog post length. Plus, we’ll go over blog length best practices so that you can attract more readers to your blog, improve your SEO, boost engagement, and more.
So, what is the perfect blog post length?
Keep reading to find out…
IN THIS GUIDE:
What Is the Ideal Length for a Blog Post?
3 Benefits of Long-Form Blog Posts
How to Write a Long-Form Blog Post
What Is the Ideal Length for a Blog Post?
You’ve probably heard people saying things like “attention spans are shorter than ever” and that “people only want bite-sized information”. But this doesn’t mean your blog posts should be short.
Longer is often better when it comes to blog posts.
While attention spans may be going down, the average word count of blog posts is on the rise. According to IsItWP, the average post length has increased around 42% between 2014 and 2018, from 800 words to 1,151 words.
In the infographic “The Internet is a Zoo: The Ideal Length of Everything Online” from Buffer, they find that the ideal blog post length is 1,600 words.
ideal-blog-post-length-infographic-buffer
But some sources think a good blog post should be even longer than that.
In a Medium article, the writer says that posts with an average read time of 7 minutes captured the most attention.
average-blog-read-time-graph
HubSpot took this information and figured out that according to the average reading speed of native English-speaking adults of 300 words per minute, this means that the ideal blog post length is 2,100 words.
Then, HubSpot also took a look at their own blog content and they found that the magic number for a blog post was between 2,250–2,500 words.
As you can see from these different word counts, the ideal blog post length varies depending on who you ask. But, there’s one thing they all have in common, they all agree that long-form content is king.
In fact, most bloggers nowadays are writing posts that are longer than 1000 words.
And although long-form blog posts take more time to write than shorter ones, there are big benefits to creating longer content.
Let’s take a look at those benefits in the next section.
The Benefits of Long-Form Blog Posts
First, longer blog posts provide more value to your readers and they answer all of their questions in one place. For example, check out our blog post on how to start a blog.
how-to-start-a-blog-blog-tyrant
This definitive guide clocks in at around 6527 words! It has everything our readers need to start a blog and make money online.
Now, imagine if it was only 800 words. With such a short post, a lot of valuable information would be missing.
Longer blog posts also help you demonstrate authority in your niche. With long-form content like the blog post above, our readers can trust that we know our stuff when it comes to blogging.
In addition to providing more value to readers and demonstrating your expertise, evidence suggests that longer blog posts perform better in almost every single metric.
