The Leisure Life in the 1970s

126

Chapter 126 126, Old Baby

March 3, 1987, this is a memorable day, because on this day, Joe brand clothing stepped onto the international fashion stage and became the first Chinese brand to have a solo exhibition at the Paris Fashion Show.

Not only that, as soon as Joe brand clothing was launched, it immediately swept the global market with its unique design and tailoring, profound cultural heritage, and absolutely powerful all-star endorsement lineup.

Joe brand clothing launched a high-end custom series, each piece of clothing is only made one, the only one in the world, of course, the price is also extremely expensive.

Song Jin, Ma Wenjin, and Zhang Daya all said that it would definitely not sell, but only Qiao Zhenzhen firmly believed that not only could it sell, but people would also be vying for it.

Facts have proved that Qiao Zhenzhen was right. There are people who really want to customize clothes that cost tens of thousands or even hundreds of thousands.

As a person who is half in the fashion circle, Zhang Daya sometimes really can't understand these people's thoughts. Is it really worth spending so much money on a piece of clothing?

It's okay for women to buy it, after all, women love beauty, but she can't understand why grown men spend tens of thousands of yuan to customize a suit.

To be honest, even if the clothes belong to them, Zhang Daya has to say something fair. These clothes worth tens of thousands are really the same as the clothes worth a few thousand produced in the store.

In Zhang Daya's eyes, these people are complete enemies. Fortunately, her Qilang is not such a person, otherwise she would be so angry that she would die. No matter how rich she is, she can't stand such a waste.

After Qiao Zhenzhen knew about it, she kept teaching her: "Are they buying clothes?"

Zhang Daya: "Isn't it? Aren't we selling clothes?"

"No, they are buying the brand premium value, especially those foreigners. They buy our clothes for status and face. Do you think it's just a piece of clothing? I spent so much money to invite celebrities to stand on the platform for advertising. Do you think this money is wasted?"

Zhang Daya was getting more and more confused by Qiao Zhenzhen's words, because in Zhang Daya's eyes, people who can spend so much money to buy a piece of clothing are people with certain power and status. Do such people still need to rely on clothes to decorate their appearance?

And Zhang Daya couldn't understand what luxury goods were very well? How did Qiao brand clothing become luxury goods?

What's even more outrageous is that after Qiao Zhenzhen became addicted to designing clothes, she actually started designing some accessories, such as sweater chains and brooches.

These are also sold in the store with clothes, but why is a sweater chain with only a few beads sold for 1,200 yuan? Is it really reasonable to price it so high? Moreover, not everyone is eligible to buy it, only VIP users of the store are eligible to buy it.

To become a VIP of Qiao brand clothing, you must recharge 100,000 yuan at one time, and this threshold is not something that ordinary people can reach.

Therefore, Zhang Daya couldn't figure out whether Qiao Zhenzhen really wanted to sell this thing when she designed it, or whether it could be sold.

Forget it, who calls Qiao Zhenzhen the boss? Zhang Daya is getting more and more confused about her.

However, facts once again prove that Zhang Daya has been slapped in the face again. The sweater chain was snapped up as soon as it was launched. Some people even paid for VIP to buy the sweater chain. Zhang Daya didn't know what to say.