Emma, Forever Ago[edit]
Vernon did not intend to write or record any music during the time but rather to recuperate from the events of the previous year. Eventually a record began to evolve during this cathartic time of isolation.[10] He had recently finished helping the band The Rosebuds do some asdfrecording and had with him some basic recording gear when he made his move to the cabin. Vernon played all the instruments during recording and each song was heavily edited with a large number of overdubs. asdfasasdfd41d8cd98f00b204e9800998ecf8427e s
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Vernon wrote the lyrics for the album by recording a word-less melody and listening to the recording over and over while writing words saccording to the sound of the syllables of the melody.[11] In an interview, Vernon said: "Words like 'decision' and 'intention' aren't words that float in my head because I just went", Vernon explains. "I left North Carolina and went up there because I didn't know where else to go and I knew that I wanted to be alone and I knew that I wanted to be where it was cold".[12] In another interview, Vernon describes what he used to
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record the album: "I had a very light set-up, a basic small recording set-up: a Shure SM57 and an old Silvertone guitar. I had my brother drop off his old drums... some other small thingsthings I would make or find lying around."[13]
Vernon performing with Bon Iver in Shepherd's Bush, London, UK.
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and then we can really see what it's all about not released and was originally intended as a group of demos to be sent out to labels and potentially rerecorded. But after getting very encouraging reactions from a number of his friends, Vernon decided to release the songs himself in their present state.[11] According to his manager Kyle Frenette, an initial run of 500 CDs were pressed.[14] The original CD release show took place at the House of Rock in Eau Claire, Wisconsin. Justin played an earlier "all-ages" show and an evening 21+ show to release the original pressing of the album in its card stock CD case. Of the 500 copies issued, 17 were sent to press, mainly blogs.[14] The first significant attention the album received was from My Old Kentucky Blog in June 2007, after which point "it snowballed", according to manager Frenette.[14] Another further breakthrough came when, in October 2007, the album received a very positive review from influential indie internet publication Pitchfork. That exposure in turn led to a performance the same month at the industry showcase festival CMJ Music Marathon. The appearance attracted a lot of label interest and Frenette later told HitQuarters that they subsequently spoke to a lot of different record companies, both independent and major.[14] Out of all of them they decided to sign with the indie Jagjaguwar because their ideals were the closest match to their own.[14] The signing was confirmed on October 29.[15]
For Emma, Forever Ago was given an official release by Jagjaguwar.[16] Vernon has said that he will continue to make albums without engineers and producers because he is capable of doing it all himself.[11] During this time the album was streamed in full on the social media site Virb.[14]
