Aniston has appeared in various commercials and music videos throughout her career. In 1996, she was in Tom Petty and The Heartbreakers music video for "Walls". In 2001, Aniston was inMelissa Etheridge's music video for "I Want To Be In Love". She was cast in a Heinekencommercial which was later banned in the U.S. due to branding issues. Aniston has also been in commercials for L'Oreal hair products. In 1995, Aniston and her Friends co-star Matthew Perry shot a 60-minute instructional video for the release of Microsoft's Windows 95 operating system. Along with Brad Pitt and Brad Grey, CEO of Paramount Pictures, Aniston founded the film production company Plan B Entertainment in 2002, although she and Grey withdrew in 2005. In 2008, she and producer Kristin Hahn formed the production company Echo Films.
Thanks to a contract sign with Elizabeth Arden, Inc., Aniston worked for over a year on a new perfume, which was released on July 21, 2010, at Harrods in London. Original plans called for the perfume to be named Lolavie by Jennifer Aniston, but to avoid confusion with a similarly named perfume, the name was changed to simplyJennifer Aniston. In an interview following the launch, Aniston said that she would also like to create a fragrance for men. In 2014, she launched her second perfume named J. In 2015, she launched her third perfume named Near Dusk and created her fourth scent in 2016, named Beachscape.
Since 2007, Aniston has worked in a publicity campaign for the drink SmartWater; on March 7, 2011, she released a YouTube video, titled "Jennifer Aniston Goes Viral", for SmartWater, which tripled online interest in the product within 24 hours of its release. In January 2013, Aniston became the new spokesperson and face of Aveeno Skincare. The commercials began airing in May 2013. She is also a spokesperson and co-owner of hair care brand Living Proof. In 2015, she became the new face of Emirates airline in a deal reported to be roughly US$5 million. Aniston's marketing campaign for the Dubai-based Emirates airline was reportedly a success, with the airline bagging No.1 position as the most popular brand in the UAE for the second consecutive year. In 2016, she became the spokesperson for MyEyeLove Campaign.
