The Man Who "Mooned" The World!

The Man Who "Mooned" The World, Chapter 3

Chapter 3

The following morning Vesper came back to work as a salesman at Colonial Used Rockets.

Everybody knew that he had lost his rocket dealership Fort Lauderdale Gyro-Bakers, which had been located near the Jackie Gleason Memorial Space Port.

Vesper worked for Bernie Kahn for the next four years. What Kahn did not know was that every day after work Vesper hustled over to the University of Miami for night classes in advertising.

"Welcome back " said Harvey Adams, Vesper's new mentor in "Subliminal Advertising".

"You're a little older than my other students," said Professor Adams. "Are you sure you're ready for a full schedule of night classes?"

"What were my other options?" said Vesper.

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Towards the end of the semester, Adams told his students "You need to conduct a experiment in subliminal advertising. Make the public want something they don't even know they want."

The other students inserted slides of popcorn during a movie and then measured how much popcorn was sold by the end of the movie.

Vesper had a different approach.

He had heard that his flight fraternity, TEP, was scheduled to elect a new international president the following month.

The idea for Vesper's advertising campaign had come to him one night after he had watched a six hour marathon of American anime', something which he collected and treasured. The following morning, after watching his fourth iteration of "Samurai Nudnik," the idea for his subliminal advertising project came to him. He couldn't get the name "Pink Lloyd Quimby" out of his head.

Vesper realized that every fan knew the name of their favorite anime director, and every fan knew the name of their favorite anime voice actor, but nobody knew or even cared what the name of the third assistant director was.

For twenty years of anime the name "Pink Llloyd Quimby" had flashed across the screens in small print, long after the fans had stopped consciously reading the credits.

The week of the "Subliminal Advertising" final Irving Vesper inserted the name "Pink Lloyd Quimby" into the internet ballot for International President of the Jewish fraternity, TEP.

When the TEP members went to vote that week, they were all sure they had heard Quimby's name before. Maybe he had been the kid who had sat behind them in Rocket Maneuvers freshman year?

Quimby won the election by a landslide. For years the members of TEP were stumped why no one named Pink Lloyd Quimby had ever come forward to accept the presidency of their fraternity.

Harvey Adams gave Vesper an A+ in his advertising course. It remains the highest grade ever received in any business course at the University of Miami.

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