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Direct marketing has always been the domain of those with experience and knowledge of marketing and copywriting. For those who are new to the business, you have to prepare and be very sure about what you're doing. The costs involved with direct marketing (DM) campaigns dictate a very serious attitude and approach. But, getting into this kind of marketing is not as expensive as others might have told you. The important thing is to do a lot of testing and get prepared. Also be patient because nothing good will happen overnight.
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When it comes to all forms of business and marketing efforts, customer service is very important. In regard to direct marketing, this is also true. Your customers will stay with you for quite a while if customer service is up to par. Be sure you have clear and highly visible placement for all customer service notes and contact information in your mailing piece. You have to go little further than placing a one 800-number at the top of each receipt. You need to tell people to contact you if they are having any problems. If they do call, don't spoil it by doing any hard selling because that is not the job of customer service in the first place Ensure that you have an updated mailing list. You cannot be certain about the quality of leads that you are getting. All businesses who sell or rent these lists will tell you that they are the most recent, but you really cannot trust them. You can opt only for lead generation companies that have a good reputation. Then there are the internet business and you should be cautious about them. It is not really know where these online companies get their leads from. You might be able to determine this when you research certain direct marketing magazines.
For more information on direct marketing, look at this marketing corporation's [http://www.youtube.com/user/VeritasIncatlanta reference site]. Then, you will find a lot of great direct marketing and sales facts that can be used to see your effects increase!
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Everything about a direct marketing campaign should be tested. This means little things like your colors, envelopes and even design. If you are a newbie, you can find swipe files that hold this information. But just keep in mind there are big differences between your product and audience and what is found in a swipe file. You might want to test different testing items to your mailing list and then monitor what happens next. Tracking is very important when it comes to marketing testing, so make use of it. People that originally started direct marketing did a lot of testing, finding out what worked, and what didn't along the way. People that do DM (and did it long ago) are the ones that every Internet marketer should study if they want to make money with their business. Whenever you read in an Internet marketing e-book or course is usually derived from DM strategies. You need to find some of these old books, and study them, if you truly want to get an education in regard to marketing.
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