I hate that when they talk about this, they only say it against sexy concepts. Sex sells also works on cute concepts because they are showing the same skin as them. The only difference is that they are marketed in a different way
Cute concept ---> Innocent, virginal, cute (what they've always wanted girls to be)
Sexy concept ---> More mature, more upfront
What I think about each I'll post it in another rant, the only point of this rant however is that both use the sex sells. If the cute concept wasn't using that then they wouldn't be showing their legs/stomachs or whatever (Note: I have nothing against showing skin)
