STR 581 Week 4 Knowledge Check New

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STR 581 Week 4 Knowledge Check New

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1.Firms that enjoy higher profit margins are using which of Michael Porter's generic strategies?

A. Cost leadership
B. Differentiation
C. Focus
D. Concentrated growth

2.Which of the following companies is a good example of a low-cost leader?
A. Wal-Mart
B. Brooks Brothers
C. Chivas Regal
D. Porsche

3.Firms that follow this type of generic strategy can sometimes have difficulties succeeding without compromising the key attributes of a company's products or services.
A. Focus

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