TERM #37

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"SM ENTERTAINMENT"

Next in the set of big three is , which is also the biggest company in the industry. The label's founder, Lee Sooman, served as one of the most key players in expanding the K-pop industry and spreading the "Hallyu wave"—a term used to describe the Korean pop-culture global takeover. The first hit groups of K-pop from the '90s like H.O.T., S.E.S., and Shinhwa, originated from SM.

Today's popular SM artists include TVXQ, Super Junior, Girl's Generation, Shinee, f(x), Exo, Red Velvet, and NCT. Together they make up "SM Town."

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