SOCIAL MEDIA: A MUST FOR FASHION STARTUPS TO ACCELERATE SUCCESS

Social media is becoming a bigger and bigger part in every person's life. 2.7 billion people (almost 40% of the world's population) are connected to the Internet. In the developed countries, this percentage goes up to 80%. . Social media started as a powerful communication arena for people and now it is becoming a marketing tool for companies.

The traditional means of promotion are now supported by modern means of communication. While it is a new necessity for companies, the right social media strategy can become an inexpensive and effective marketing channel. The Internet gives an opportunity to reach customers worldwide in no time and sometimes at no cost.

The businesses that perhaps utilize social media the most are those in the fashion industry. It is a vital part of digital and content marketing strategy. A good social media strategy for a new fashion brand could be a very large part of the reason that it reports success in its first few difficult years. Brands have to do everything they can to stand out from every other company that is fighting for coverage and customers. By having a stellar social media strategy, a start-up can find one way in which they can try to secure their place in a very difficult industry.

· The biggest reason why fashion start-ups need social media is free publicity. What social media means for fashion start-ups is visibility. It is incredibly important for fashion brands to be able to show off their assets and products and one of the easiest ways to do this is through the magic of Instagram.

· Connectivity is a huge draw for fashion start-ups as it allows them to build relations with their customers that wouldn't be possible through an advert on a web page or in a magazine. By having a platform that allows customers to talk directly to them, businesses can benefit as they are able to reach out directly to those people and get them to share news about the products and services of the business.

· Further to this, businesses can gain real insider customer knowledge because they will be able to see what their customers like and don't like. A company will also begin to get a knack for knowing which type of content their customers like to engage with and at what times of the day they are most responsive.

Running a successful social media as a fashion startup can also help to ensure that businesses above their most fierce competition by listening to their customers and keeping a watchful eye over their competitors.

Start-ups need to look towards social media to boost their coverage in sales. Keeping yourself educated and engaged in social media is a great way to become a known quality and can make any start up viable. Building a consistent social media presence for any company is a good start to establishing it as a thought leader. Understanding it and using it well will only make the brand stronger.