Endorsements and philanthropy

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Endorsements and philanthropy

In 2017, Taeyang started endorsing auto maker , becoming the brand's Korean ambassador for their newest model , composing and writing the lyrics for the promotional song "So Good", which was released in May. Taeyang partnered with Italian fashion house to design an exclusive capsule collection line "Fendi for Taeyang" which features an array of T-shirts, hoodies, jackets, accessories and sneakers - with Taeyang's signature daisy-shaped motifs and positive words like, "Faith," "Grace," "Saved," and "Passion." The collection is set to debut in Hong Kong on 27 July with the prices ranging from $447-$9,490.

In 2010, a part of Taeyang's income of albums, goods, tickets and digital music sales went for donation as a part of With campaign by . Taeyang's fans donated $5,180 USD on 15 May 2014, under Taeyang's name to The May 18 Memorial Foundation in celebration of his birthday. The following year, they donated water wells to help provide clean water to communities in need in the Southeast Asian countries of Cambodia and Myanmar, they have been donating what they named as "Taeyang's water" for three straight years through the international charity organization Worldshare.

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