Just about all online marketers are aware of the increase of video marketing in the past three or so years. You will find so many markets that react well to video marketing, but be conscious that only some of them do and it will depend on many aspects. Certainly there are markets with higher educated individuals who primarily want to read. However we all recognize there are still tremendous numbers of people, and markets, who do react quite effectively to videos. The one element of video marketing is that it adds to the power of your relationship marketing you need to be doing with your list or site visitors. There is some sort of additional social component to it, or it at the least may be there.
People can get weary of anything even in video format, and so all you will need to do is include different kinds of video content. Think about the energy or the effect you can build if you incorporate yourself in your videos. True enough, that is nothing completely new and we have personally seen lots of videos like that, and the result is always much more effective. Yet, we are all unique and some people may simply not want to show up in videos. However, you are missing out on specific relationship building opportunities when you do not include yourself in your videos. You can almost instantaneously create more and healthier rapport with your online subscribers if you are in the videos. They will see you and then can place a live face with your emails, plus hearing your voice has a strong effect, too. That is really great stuff to do, and you can forge a more robust relationship with them.
For many years now, it has been acknowledged that online reading habits are not very good, to say the least. We all understand that online readers, generally speaking, tend to gloss over and scan all they go through. But after that if they do become interested in something, that is the point where they are likely to do genuine reading. So then when it comes to video, this medium really assists to fill some kind of gap that exists there with reading habits. People are much more inclined to watch a video then they may be to read a long sales letter, or possibly even a long article. It just all depends on many factors, and long articles can do quite nicely if all cylinders are firing. But you can much more easily get and keep attention with a video.
There are limitations when making use of video, and there are certainly things it is possible to do less than optimally. One of our most significant annoying things is the video that runs instantly when you land on the site. That gets even more essential if you have any other text, or copy, on something like your squeeze page. It is just an annoying experience when someone is browsing and the video begins playing all by itself. Stay away from speaking about topics that really are of no awareness at all to the viewer. So incorporate video controls so people may pause, stop it, or watch it again.
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