Eminem was featured in two commercials that aired during Super Bowl XLV. The first, for Lipton's Brisk Iced Tea, was a one-minute spot that featured him as a claymation figure.[160] The other was a two-minute ad, at that time the longest in Super Bowl history, for the Chrysler 200. It featured Eminem driving through Detroit and ended with him taking the stage at the Fox Theatre with "Lose Yourself" playing as the soundtrack.[161][162]
Eminem has also founded his own charity named The Marshall Mathers Foundation, assisting disadvantaged youth. The foundation frequently works in conjunction with a charity founded by Norman Yatooma, a high profile Detroit attorney.[163]
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The Story Of Eminem.
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