Due to CrossFit's Official partnership with Reebok, competitors at the 2015 CrossFit Games were banned from wearing Nike footwear. Nike arranged for several trucks to be parked near the main entrance to the arena, which served as a mobile billboard with the slogan "Don't ban our shoe, beat our shoe". The partnership also prohibits Nike from labeling its Metcon shoes as intended for CrossFit - the brand uses the term "high-intensity training" instead.
CrossFit's decision to award winners of the 2016 CrossFit Games with handgun resulted in widespread criticism from members and sponsors. Resulting protests forced the temporary closure of two CrossFit locations in New York City.
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The CrossFit Guidebook
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