Evolution of Traditional to new
Media - is a method of communication or form of publication commonly used to distribute news and information the earliest form of media/communication cave paintings, homing, pigeons and books.
1st newspaper - Octa Diurna (Daily events) Julius Caesar in Rome
1st printing press newspaper - in 1500's and 1600's by Johannes Centenberg spread
1st American newspaper - is the Publick Occurrences appeared in Boston in 1960.
1930 - the increase popularity of radio and television broadcast.
1951 - the first computer was sold.
1994 - the American government released control of the internet and the Worl Wide Web was born.
1997 - the first digital audio player created making way for the popular iPod, which arrived on 2001.
THE EVOLUTION OF TRADITIONAL TO NEW MEDIA PRE HISTORIC AGE
45,000 - 3501 B.C.E
45,000 - Neanderthal carves on a woolly mammoth in Hungary.
35,000 - a bone with 29 notches possibly used as calendar in Swaziland.
30,000 - Chauvet cave dwellers draw on walls in France.
25,000 - rock paintings, female figurens
23,000 - the ishango bone with complex markings on Uganda.
20,000 - caves have red and black drawings on bison with deer
10,000 - finger drawings on day walls in Koonalda cave, Australia
10,000 - Tattooing instrument found in Europe.
62,000 - oldest map known map, in town plan in Catal, Hyk, Turkey.
4,800 - evidences in astronomical calendar stones in Egypt.
4,000 - Egypt's pharaohs listen to flutes and harps
3,800 - Nile cultures starts
3,760 - starts of Hebrew calendar
New media
1) The Middle Man
- the bridge between advertisers and publisher
2) The Major Networks
- Google double click and Google AdSense
3) Link Aggregators
- Value Click
- Linkshare
- Commission junction
Types of Ads
1) Banner Ads
- most popular, many shapes and sizes
2) Text Ads
- Google Ads, Link, etc.
3) Pop-up Ads
- annoys web users
4) Contextual Ads
- within content and targeted
5) Site takeover
- Myspace, Promotions
6) Application Space
- Facebook, Myspace
7) Mobile Application
- iOS, android
8) Common Forms
