Confused how copywriting can help you in blogging if you are not a copywriter, but a blogger? The truth is, if you are a good copywriter, even then you can write an engaging blog.
Confused how copywriting can help you in blogging if you are not a copywriter, but a blogger? The truth is, if you are a good copywriter, even then you can write an engaging blog.
According to an intriguing phenomenon, all the experts and upcoming bloggers are not only good at blog writing but they also have the knowledge about blog copywriting services. Also, they know how to make their blog engaging and creative by implanting copywriting secrets in their blog.
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Want to influence your readers to read, share, subscribe or buy with your unique blog? Follow these tricks from expert bloggers to make your content unique and engaged.
Stick to copywriting structure
If you want your reader to stop, read, look and/or listen, act and purchase, you can stick to copywriting structure also known as AIDA to see the results that you want. AIDA stands for attention, interest, desire, action. It is a useful structure of copywriting and an excellent way to build the audience's desire.
Use attractive headline
There is a lot of competition in the digital world for bloggers, and if you are writing a lengthy blog post but no one reads it, you are only wasting your time. According to a study, 2 million blog posts are published every day. However, only some creative posts are read by everyone.
Write for both readers and Google
Today, some bloggers write for readers only and some write to get the first rank on search engine page. But if you want your readers read, act, purchase instead of leaving your blog in the mid, you should write your blog for both - the search engine page and your readers.
Create top-notch content
According to a study, it has been proven that 55% of all Google page views only get a few seconds of attention. If you write a blog, then you want the maximum engagement on your blog. But, when your readers scan your post but don't take an action, you have failed to compel them to do something. The website is a direct response medium that will actually help you create outstanding content. You should be 100% clear about your content purpose to make it engaging and top-notch. So, satisfy your readers with custom content writing.
'You' is Your Best Friend
'YOU' is the most important word that copywriters use in their content writing. And, you should be using this word in your posts all the time as a blogger. To influence your readers to take an action, you should address them directly in your posts and be considerate also.
Make your readers trust you
If you are a blogger, then establishing your trust among your readers should be your first priority. Try to remove all confusion from their minds and have them believe that they are in the right place. In order to build authority and reliability, try to use shares, number of comments, testimonials and other social proofs in your posts. Give your readers a ground to believe in you with a core message that you stand for.
Conclusion
Keep the above-mentioned tricks in mind when you are writing blogs to hook your readers on them and let them act something after scanning the blog.
