these old places have a certain smell; if I could duplicate it, I'm pretty sure I'd have plenty of dough to leave my legal heirs; the question is this[you are a Madison Avenue marketing-genius]WHAT NAME SHOULD APPEAR ON THE BOTTLE/LABEL?THINK ALL THE WAY BACK TO THE EARLIEST MEMORY THAT YOU HAVE, THAT IS STRONGLY ASSOCIATED WITH AN ODOR[PLEASANT, OR OTHERWISE]
some large Department Stores have installed equipment, that dispenses scent; a well-chosen scent can significantly boost sales; the scent in Johnson's Baby Powder is a good example of such a scent "There,... can you smell it now?"my favorite trick, using scent to increase your foot-traffic, works about 99% of the time, in nearly 90% of scenarios/situations; I worked a lot of conventions, and learned that some of the most expensive real estate, anywhere on the planet, is well-placed space[sq/ft] on a busy convention-floor; if your corporation has failed to secure adequate-space, before that prime-real estate has been exhausted, or your planners fail to take notice of structural changes to a given facility, since their last visit, your expensive display could end-up in the 'boonies,' where you can't buy the desired foot-traffic; many operators are at their 'first rodeo,' or their company has no advertising budget; these are the guys that desperately need that life-giving foot-traffic; for them I offer this valuable advice:buy your company/corporation an automatic bread-maker[the loaf-size comes with instructions, and the dry-ingredients needed to make that first loaf of bread]
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these old places have a certain smell; if I could duplicate it, I'm pretty sure I'd have plenty of dough to leave my legal heirs; the question is this[you are a Madison Avenue marketing-genius]WHAT NAME SHOULD APPEAR ON THE BOTTLE/LABEL?THINK ALL THE WAY BACK TO THE EARLIEST MEMORY THAT YOU HAVE, THAT IS STRONGLY ASSOCIATED WITH AN ODOR[PLEASANT, OR OTHERWISE]
"There,... can you smell it now?"my favorite trick, using scent to increase your foot-traffic, works about 99% of the time, in nearly 90% of scenarios/situations; I worked a lot of conventions, and learned that some of the most expensive real estate, anywhere on the planet, is well-placed space[sq/ft] on a busy convention-floor; if your corporation has failed to secure adequate-space, before that prime-real estate has been exhausted, or your planners fail to take notice of structural changes to a given facility, since their last visit, your expensive display could end-up in the 'boonies,' where you can't buy the desired foot-traffic; many operators are at their 'first rodeo,' or their company has no advertising budget; these are the guys that desperately need that life-giving foot-traffic; for them I offer this valuable advice:buy your company/corporation an automatic bread-maker[the loaf-size comes with instructions, and the dry-ingredients needed to make that first loaf of bread]
